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Our Story


Where nature and science meet.

Our story starts in the fields of Europe, where black elderberry trees grow wild. Decades ago, a budding scientist set out to find the secret to the elderberry’s (Sambucus nigra) incredible health benefits and discovered a powerful extract that would one day become Sambucol.

 

Sambucol is where nature and science meet. It is the product of years of study and centuries-old folk traditions. Sambucol taps into the natural benefits of black elderberries—one of nature’s most incredible superfruits—and harnesses those powers for your everyday immune support.*

 

Since our creation, we have been on the same mission: to make powerful products inspired by nature and formulated for your health.


Good health starts with a healthy immune system.

Your immune system is a fundamental part of your health. It’s what keeps your body going through long winter months and impacts how you feel every day. Without a healthy immune system, you can’t do the things you love to do.

 

We help give you the support you need to take on the day with healthy confidence. Every Sambucol product taps into the natural powers of black elderberry to help strengthen your immune system.*

 

Because your family’s health is just as important as your own, we’ve developed products for every member of your tribe. From infancy to adulthood, you can help keep your entire family’s immune systems supported year-round.*


We are the elderberry people.

Sambucol is the Original Black Elderberry extract. It started with one scientist’s vision and we’ve been focused on nothing but elderberry ever since. We eat, sleep, and breathe elderberry. (We don’t eat raw elderberries, though, because raw elderberries are actually kind of poisonous.)

 

Maybe we’re a little obsessed. But our obsession means we’ve been perfecting our recipe over dozens of years so we can make the best products for you and your loved ones.

 

Elderberry is our passion and your health is our mission. With so many great-tasting elderberry products to choose from, we’ve got you, your family, and your immune systems supported.*


Our history is as rich as the berry we’re named for (Sambucus nigra). We’re the Original Black Elderberry brand and we’ve been at this a long time! Elderberries have been used for centuries because of their amazing health benefits—rich antioxidants, natural vitamin C—and we harness those benefits just for you.

 

Your health is our mission. Dive into the magic of this ancient immune support berry and discover all the great ways to make elderberries a part of your everyday wellness routine.*

Have you ever thought about exactly what’s in your immune support supplement? You should. Not every brand is as stringent as we are about what goes into each product and what doesn’t. Not to mention the quality of the actual elderberries being used. Because not all elderberries are alike.

 

We’re extremely choosy about what berries go into every purple bottle. It’s kind of our thing. Since our start in 1991, we’ve only used the premium Haschberg variety of black elderberry (Sambucus nigra) grown in Central Europe. We choose these because they have some of the best growing conditions in the world and make for some of the best berries. They’re packed with all the good stuff you expect in your immune support product.*

Black elderberries are known for their incredible health benefits which provide powerful immune system support straight from nature.* People have been using these immunity berries in folk remedies for thousands of years. We’ve been harnessing their powers for decades, because we know just how powerful these little berries are.

 

Here are just a handful of the benefits of these amazing berries:

  • • Natural source of Vitamins A, C, E
  • • Bursting with antioxidants that help fight free radicals*
  • • May help support a healthy immune system and overall wellness*